Start Dating fender instruments

Dating fender instruments

are looking to build on that legacy as they move beyond echoes of an aborted initial public offering, ownership shifts and management changes.

Squier is Fender-sharing its product platforms, trademarks, standards and iconic designs.

Squier is the launching pad for beginners, pointing intermediate and advancing guitarists toward their ultimate goal-owning a Fender!

The higher priced Fender guitars were made in the United States and could not compete with the lower prices of Japanese-made Fender copies.

In Japan, Fender was also losing sales to Japanese guitar brands such as Tōkai, Greco and Fernandes.

Since Japanese labor and production costs were much lower than in America and to compete with the Japanese made guitars, Fender moved the lower priced Fender guitar production from America to Japan.

Fender began negotiations with several Japanese musical instrument distributors. was officially created as a joint-venture between Fender, Kanda Shokai .

Deep inside a cavernous factory in Corona, some legendary rock names gather nonchalantly along a wall.